introducing the bff mascara, sheÕs with you from thin to thick. bff will never let you down, instantly lifts lashes while volumizing and lengthening in the blackest black formula. the unique twisted nylon fiber brush is shaped to comb through each lash from root to tip, delivering a buildable look that never clumps. who needs flakes in their life when you have bff? no flaking, no bs, just a ride-or-die formula.